How Commercial AV Companies Enhance a Brand’s Image and Engagement 

As one year winds down and a new year looms ahead, we look at how today’s continual advancements have changed the commercial audiovisual landscape. As one of the top integrators and commercial AV companies serving Bethesda, MD, our team at Bethesda Systems has watched this incredible transformation take place. 

Today, AV technology has advanced in once unimaginable ways. Images appear vibrant and more lifelike. The audio is three-dimensional and delivers an unmatched sense of realism. Artificial intelligence has taken center stage, making our cameras, speakers, and microphones smart.

If it’s been a while since your business considered an AV upgrade, now may be the time. Let’s explore some of the latest innovations and what they offer your company.

SEE ALSO: Advancing Communications with Today’s Commercial AV

Powerful Communications

As digital signage and video walls continue to evolve, businesses are finding more ways to take advantage of brilliant images, interactive capabilities, and smart technology. AI-enhanced systems will provide personalized data as someone walks up to the display, creating incredibly engaging experiences targeted for each potential customer. 

Interactive features like gesture recognition and touchscreens provide an intuitive and memorable user experience. Businesses looking to expand their brand awareness use this technology to elevate interactions and leave lasting impressions. Displaying dynamic content that’s updated often and managed remotely provides a powerful tool for catching attention, enhancing marketing strategies, and sharing information.

Advanced Video Conferencing

Advanced video conferencing creates spaces that bring remote and onsite participants together. AI-smart cameras offer auto-framing, an AI-enhanced capability that enables them to automatically focus and frame the speaker. Beamforming microphones automatically track speakers as they move around the room, keeping volume levels consistent while reducing any echoes and background noise. 

These capabilities provide a more immersive experience, letting participants visualize a person’s body language and facial expressions, the emotional cues that can tell someone more about their intention than their words. Rich audio derived from high-fidelity speakers creates a 3D soundscape that helps retain everyone’s attention.

Video-ready capabilities enable users to join from anywhere with one touch, and wireless presentation systems offer effortless connectivity. 

Seamless Integration with Commercial Automation

When audiovisual technology is integrated with intelligent systems such as lighting, shades, and climate control, staff and clients experience an ideal environment instantaneously. A tap on a touchscreen starts the audio-video systems, adjusts the shades and lighting, and sets the perfect temperature, whether setting up a presentation, video conferencing session, or boardroom meeting. 

As AI becomes more prominent, it analyzes and adjusts a room’s environment based on preferences noted over time. Not only does this integration improve the user’s experience, but it also reduces operational costs by optimizing energy consumption.

Are you ready to transform your company’s audiovisual landscape through customization, advanced technology, and continuing innovative solutions? As a forward-thinking commercial AV company, Bethesda Systems is here to help. To learn more about smart AV integration for your business or to schedule a complimentary consultation, contact Bethesda Systems today.